This is according to a decision handed down today by the Belgian data protection authority finding that the "consent solution" fails to properly request consent, and relies on a lawful basis (legitimate interest) that is not permissible because of the severe risk posed by the online advertising tracking under Article 5(1)a, and Article 6 of the GDPR. This includes Google's, Amazon's and Microsoft's online advertising businesses. ![]() All data collected through the Transparency & Consent Framework (TCF) must now be deleted by the 1,000+ firms that pay international digital marketing and advertising association IAB Europe to use it.
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